Max Business

Arguments in favor of social responsibilities of business are given below:

• It is in the long term interest of business to assume social responsibilities

• Business can abode government control by discharging its responsibility to society

• Socially responsible business behavior will help to improve the public image of business has power over society. This power should be balance with responsibility

• Business has the talent and resources to help society

• Business is a part of society an creates problems like pollution which it should take care of

• Business gets resources form the society

• It is morally justified to assume social responsibility

Services rendered by wholesalers are:
Services to Manufacturers

Concentration of Production: Wholesalers relieve he manufactures form the anxiety of selling their products install loss to widely scattered retailers.  As a result manufacturer’s ca concentrates better on manufacturing activities.  Wholesalers maintain a sales force who contact, persuade a sell products of different manufactures to retailers.  Producers need not spend much on advertising and publicity.

Easy Distribution: Wholesalers serve as the distribution agents of manufactures.  They help producer’s insider distributions of goods through retailers.  Wt the help of wholesales. Manufactures can distribution of goods through repairs.  With the help of wholesalers, manufactures can reach customers scatter over all parts of he country.

Economies of Scale: Wholesalers collect small orders foresails and buy goods in bulk from manufactures.  This enables manufacturer’s traduce goods on large scale and minimize the cost per unit by employing modern technology.

Warehousing: Wholesalers maintain large stocks of goods.  Manufacturer’s r labels to sell their output immediately and need not arrange storage facilities.  Therefore, their risks and costs are reduced.  They came better use of capital.

Market Information: Wholesalers collect important information concerning changes in demand, competition, etc.  From the retailers.  They pass on the information to manufacturers.  Such information enables the manufactures to produce goose according to changing conditions in the market.

Financial Assistance: Wholesales genre buy goose on cash and make advance payments against big orders. This reduces the financial burdening manufactures.

Price Stabilization: Wholesalers hold stocks during off season and sell them during the period of peak demand.  This helps to reduce wee fluctuations pinpricks.

Physical Distribution: Wholesalers provide transportation facilities for physical movement of goods form the producer to the retailer.  They clambake quick and frequent deliveries of good to retailers.

Services to Retailers

Ready Supply: Wholesalers provide quick delivery of different varieties of goods install quantity to entails.  They main tainregualr supply of goose of different manufacturers. Retailers can buy as and when necessary to satisfy the varying needs of consumers.

Advice and Information: Wholesalers specialize uncertainties of products and possess expert knowledge of the trade.  They can advise the retailer on quality, pries, timing of purchase, etc.  They also give information about the new products entering the market.  Retailers get benefits of specialization form wholesalers.

Warehousing: As wholesalers maintain huge stock of good, retailers are relieved of the need for holding large stocks and making storage arrangements.

Financing: Wholesalers sell goods t retailers on credit.  Retailers often pay back after receiving payment from consumers.  As a result, retailers can carry on business with smaller amount of working capital.

Risk bearing: Wholesalers hold large quantities of goods and thereby assume risks of spoilage and damage to goods and price fluctuations retailers need not maintain large stock of goods, and need noisome risk of spoilage or damage to goods.

Transportation: Wholesalers arrange for transportation facilities and deliver goods at the door steps of retailers.

Wholesalers perform the following functions:

Buying an Assembling: A wholesaler selects and buys goods from different manufacturers. He collects the purchased goods at one place for supplying them to retainer as and when required.
Warehousing or Storage: A wholesaler maintains adequate stock of goose so that these are available to retailers as and when required. He relieves the producer and retailers from the burden of holding large stock. By providing warehousing facilities, a wholesaler bridges the time gap between production and consumption of goods.
Transportation: A wholesaler assumes the responsibility for physical movement of goods from producers to retailers. In order to proved quick an enter delivery of goods to retailers; some wholesalers maintain their own treks and tempos.
Breaking the Bold: A wholesaler buys goods in large quantities form manufactures to avail of discounts on bulk purchases. He divides the goods install and convenient lots for selling them to retailers.
Promotion and Selling: Wholesalers employ salespersons to persuade retailers to display, to book orders, and to sell the products. Retailers find it more convenient and confident to deal with wholesalers. Wholesalers help in dispersal of goose.
Financing: Wholesalers generally purchase goods form manufactures conch’s basic. They also extend credit facility to retainer. They place advance order with manufactures and make payment intimate.
Risk Bearing: Wholesalers bear the is involved in storage and transportation of goods. They assume the risk of theft, damage, spoilage and obsolescence of goods.
Grading and packaging: Who leafless sort out the goods according to quality and grades? They repack the goods into attractive packages of convenient size and make them available for sale to reties. They also put their own labels on the packages.
Market Information: Wholesales inform retails abut new products, activities of competitors and price changes. They also cutlet information about market conditions form retails n pass on the am to manufacturers. In this way, wholesales act as channels of two way communications between produced and retailers.

Wholesale trade involves buying and selling of goods for resale or business use.  A wholesaler buys goods directly from manufactures in large quantities and sells them to retailers in relatively small quantities.  Generally, a wholesaler doe’s anon sell directly to ultimate consumers.  He usually specializes in one particular line of goods such as paper, textiles, food grains, etc. He serves as a vital link between manufacturers and retailers.

Trade refers to buying and selling of goods and services in exchange for money. Trade is of two types-internal and external. Internal trade means buying and selling of goods and services within a country.
Internal trade is of two types: (a) wholesale trade; and (b) retail trade.
Some of the important features of internal trade are as under:
Generally, the movement of goods from one place to another is unrestricted.
Various modes of transport are available for the transport of goods.
All payments are made in the nation currency.
Most of the producers do not sell their goods directly to the consumes or final users. They depend upon middle men o intermediaries. Wholesalers and retailers are two such intermediaries in internal trade.