Performed of wholesaler
Wholesalers perform the following functions:
Buying an Assembling: A wholesaler selects and buys goods from different manufacturers. He collects the purchased goods at one place for supplying them to retainer as and when required.
Warehousing or Storage: A wholesaler maintains adequate stock of goose so that these are available to retailers as and when required. He relieves the producer and retailers from the burden of holding large stock. By providing warehousing facilities, a wholesaler bridges the time gap between production and consumption of goods.
Transportation: A wholesaler assumes the responsibility for physical movement of goods from producers to retailers. In order to proved quick an enter delivery of goods to retailers; some wholesalers maintain their own treks and tempos.
Breaking the Bold: A wholesaler buys goods in large quantities form manufactures to avail of discounts on bulk purchases. He divides the goods install and convenient lots for selling them to retailers.
Promotion and Selling: Wholesalers employ salespersons to persuade retailers to display, to book orders, and to sell the products. Retailers find it more convenient and confident to deal with wholesalers. Wholesalers help in dispersal of goose.
Financing: Wholesalers generally purchase goods form manufactures conch’s basic. They also extend credit facility to retainer. They place advance order with manufactures and make payment intimate.
Risk Bearing: Wholesalers bear the is involved in storage and transportation of goods. They assume the risk of theft, damage, spoilage and obsolescence of goods.
Grading and packaging: Who leafless sort out the goods according to quality and grades? They repack the goods into attractive packages of convenient size and make them available for sale to reties. They also put their own labels on the packages.
Market Information: Wholesales inform retails abut new products, activities of competitors and price changes. They also cutlet information about market conditions form retails n pass on the am to manufacturers. In this way, wholesales act as channels of two way communications between produced and retailers.