Types of wholesalers
Wholesalers are of three types:
Manufacturer wholesalers
Retail wholesalers
Pure wholesalers.
Wholesalers may be classified into three types as under:
Manufacturer Wholesaler: This type of wholesaler undertakes production of goods as well as their distribution to retailers. Usually, heroes not deal in goose manufactured by other firms. He is in a position to minimize the overhead expenses on transpiration, warehousing, etc. by combining manufacturing an distribution activities.
Retail Wholesaler: He sells to entailers as well s to urinate consumers. He combines wholesale retail activities. This enables him to establish direct contact with the consumers and to reduce the costs of distribution. He is in a position to now the preferences of consumers.
Pure Wholesaler: A pure or true wholesaler does not engage introduction or retail trade. He concentrates on buying form manufactures a selling to the retailers. He is also known as merchant wholesaler. He cans betted serve other produces and retailers. According to Evelyn Thomas, “a true wholesaler is neither a manufacturer nor a retailer at aces as a link between the two”.