Opportunities of E-Commerce Business in India
The consumer market is very large and continuously expanding in India. The growth is not only due to large population of India but also because of improving economy of the growing class of people with disposable income. The boom has been seen in last few years and it has become the vast market for consumer products.
It is the time to utilize fully the potential of Indian economy and to use e-commerce fully as because only handful of companies are involved in e-commerce. China and India are facing the same boom but the advantage that India has over China is that India has huge mass of people speaking and using English officially.
But the biggest drawback in India is that the people in India has 50-70 million middle class only 1 million people in India has direct access to internet. You can figure it out that 1 out of 36 Indian’s have mobile phone and most don’t have credit cards.