Principles of business directing
Directing is a complex process. To guide managers to perform directing certain principles are developed. Directing function must help all the individuals to perform to their best ability. The manager must try to find out the hidden talents of the employees, motivate them to use these talents in the interest of the organization. Performance of organization becomes effective only when every one makes a distinct and maximum possible contribution to the organizational objectives. Managers must motivate the employees to contribute maximum. According to this principle the objectives if individual and organization must be in harmony with each other. A manager must direct his subordinates in such a way that they feel that organizational objectives are in their own interest. Directing should create conditions where individuals can achieve their objectives by fulfilling organizational objectives. By convincing employees that work efficiency and productivity are complementary to each other.