Co-ordination: The Essence of Business Management

Co-ordination is a non-ending function. It is a continuous function although its degree may vary. The mangers work continuously to achieve co-ordination and maintain coordination because without co-ordination companies can not function efficiently. The concept of co-ordination always applies to group efforts. These are no need for co-ordination when only single individual is working. The need for orderliness, integration arises only when more individual are working as different individuals come form different backgrounds, have different styles of working so there is need to unity their efforts in common direction. Co-ordination always emphasizes on unifying the efforts of different individual because conflicting efforts may cause damage to organization. The main aim of every manager is to co-ordination the activities and functions of all individual to common goals.

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